Monday 25 April 2016

1,000,000 Roadsters

Today Mazda announced they had reached the production milestone of 1,000,000 Roadsters. This is quite an achievement for a small sports car and has taken 27 years to reach. Production of the first Eunos Roadsters began at Hiroshima in April 1989 and has continued across four generations.

Mazda has long held the Guinness World Record for "Best selling two-seater sports car" and will re-apply to have their record updated with the new figures. The 1,000,000th car produced is a 1.5 litre model for the Japanese market finished in signature Soul Red. The exterior has been given simple graphics to show its special status.

Mazda plans to celebrate their achievement by taking part in the 40th Hiroshima Flower Festival and using the commemorative 1,000,000th car in the parade through the city. After that the car will be put on display at various Mazda fan events such as the Karuizawa meeting and Mazda's brand space in Osaka. I'd imagine the car will eventually find a home in Mazda's museum.

With the latest ND model winning World Car of the Year 2016, the recently announced RF version, and the MX-5 seemingly more popular than ever, the success story looks set to continue.

The commemorative millionth Roadster will be decorated with the signatures of Roadster fans and is due to be part of Mazda's stand at this year's Goodwood Festival of Speed, alongside the European debut of the RF model.