Monday 19 August 2013

MX-0 Concept

The design brief for the 7th annual Los Angeles Auto Show Design Challenge was to come up with a car that could safely carry passengers in style, yet was environmentally aware and weighed less than 1000lbs (454kg). Mazda know plenty about reducing weight, and their entry for this challenge took gram strategy to the extreme, it was appropriately known as the MX-0.

Designed by the same team that envisioned the Kaan, the MX-0 can be thought of as a spiritual successor to the MX-5, taking the idea that less is more as far as it can go. MX-0 is propelled by high-torque electric motors resulting in a power to weight ratio high enough to mean driving it would be a thrilling experience. In the video below the designers explain some of the thinking that went into creating the concept.